Senior Content Strategist & Copywriter
I find what stands between a complex product and customer action, then build the messaging system that moves the business forward.
The business impact
Global member retention supported through lifecycle email and annual impact campaigns for a $1M+ net-revenue membership
Increase in breweries actively using Ollie, driven by onboarding and education copy
Email engagement lift for EO's global speaker series, against the historical campaign average
Combined social audience across Antique Archaeology and Two Lanes
Program funding and pipeline generated for Clover Imaging's recycling initiative through content-led campaigns
Email audience growth, from 150K to 400K, through editorial content and audience strategy
What I've Built
Brand Strategy
+167%Email audience growth
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Lifecycle Email
+60%Platform adoption
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Global Campaign
+33%Email open‑rate lift
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Agentic AI
Market context3,000+Enterprise customers on platform
View Published Work →Capabilities
Scriptwriting
I write scripts around what the viewer needs to understand, feel, or do next. These examples turned larger campaign ideas into stories designed to be heard, watched, and acted on.
All Work
Browse published writing, campaigns, lifecycle programs, and brand projects by area of expertise.
Brand · Editorial
Co-launched Two Lanes Guesthouse from concept to opening as a heritage tourism destination. Directed brand voice, press strategy, and the editorial identity that positioned it as a destination worth traveling to. Grew social presence to 20K+ followers from zero.
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SEO Content · SaaS Platform
Technical pillar content targeting brewers actively searching for expertise. Written to rank and built to teach. Contributed to 30% organic traffic growth for Untappd's B2B platform.
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Editorial · Thought Leadership
Ghostwritten thought leadership for a Harvard Business School executive speaker, published on EO's global platform.
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Lifecycle Email · Event Campaign
9-email lifecycle architecture for EO's 2024 Global Leadership Conference in Singapore. Built tiered segmentation across 18,000+ members in 60+ countries, moving a distributed global audience from awareness to paid registration. 3,400+ attendees.
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Website Copy · Brand
Website copy for EO's 2025 Global Leadership Conference in Honolulu, Hawaii, localized across 4 languages for a membership spanning 60+ countries and 18,000+ member organizations.
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Campaign · PR
Multi-brand advocacy campaign with State Farm and Polaroid. $34K raised and 61K+ petition signatures.
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Editorial · PR
Companion editorial to Mike Wolfe's CBS Sunday Morning feature. Turned a broadcast profile into longform content about his mission to save what's left of small-town America. 4M+ Sunday morning viewers.
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Campaign · Email
Email campaign for EO's Powerhouse Speaker Series featuring Brené Brown, a subscriber-exclusive quarterly conversation for EO's 18,000+ members. Rolled out across 60+ countries to an audience of entrepreneurs and business leaders.
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Long-Form Editorial · Two Lanes Blog
Feature on Vinsetta Garage, a Detroit institution since 1919 that ran as one of America's oldest working garages before being saved from demolition and turned into a destination restaurant. Written for Two Lanes Blog to put preservation at the center of the brand.
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Long-Form Editorial · Two Lanes Blog
Longform editorial on MotoTintype, a project photographing motorcycle culture using a 19th-century wet plate tintype process. Written for Two Lanes Blog, where the brand's editorial voice matched the subject: craft, history, and the people who keep things alive.
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SEO Content · SaaS Platform
Bottom-funnel SEO content making the case for CRM adoption with independent brewery operators. Targeting prospects already comparing their options. Part of a content program that drove 30% organic growth.
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Editorial · Consumer Media
Beer and barbecue pairing feature with James Beard Award-winning pitmaster Rodney Scott, published on Hop Culture. Part of a content program that drove 40% cross-platform engagement growth.
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SEO Content · SaaS Platform
Expert-sourced content for the fast-growing NA beer category, timed to the trend and built to rank. Positioned Ollie as a resource for breweries entering an emerging market. Part of the content program that drove 30% organic traffic growth.
Read article →Approach
When the product is complex and the audience is skeptical, better copy begins with better questions. Before I write, I determine what the business needs to accomplish, what matters to the audience, and where the message is breaking down.
I use customer research, competitive intelligence, search behavior, and performance data to pressure-test the brief. The goal is to solve the right problem before committing to the answer.
I create messaging frameworks, voice systems, and content structures that teams can use across channels. Each new piece should strengthen what comes next, not force the team to start over.
The work should change something: how customers understand a product, how confidently a team communicates, or whether an audience takes action. I measure copy by what it helps the business accomplish.
Curiosity, Applied
I like stepping into a business with a lot to explain and learning how it actually works. I stay with the questions until I understand what customers need to hear, what the team is trying to accomplish, and where the two have fallen out of step. That approach has taken me from enterprise SaaS and global membership organizations to a consumer brand watched by millions.
The best work happens when people can say what they actually think. I make room for that conversation, find the idea capable of carrying the work forward, and turn it into messaging the team can confidently build from.
The goal is not one good piece of writing. It is a better way to keep making good work without starting from scratch.
Built for How Creative Work Performs Now
Motion Certified
Creative Performance & Ad Analytics
Ahrefs AEO Certified
Search and AI Discovery
Let's Work Together
If your team needs a senior strategist who can understand the business behind the brief and turn that understanding into copy people act on, let's talk.