It starts with a story worth finding. What people do with it next tells me where the strategy goes.
Entrepreneurs’ Organization
Global Leadership Conference, Singapore3,400+ attendees in Singapore
Next Glass · Brewery software
Ollie+60% active brewery customers
Entrepreneurs’ Organization
Serena Williams+26% registrations vs. the campaign average
Blue Yonder
Agentic AI for supply chain leadersBlue YonderTFEST25 summit, Berlin · 1,000+ attendees
Entrepreneurs’ Organization · Campaign brief
Ollie
Two Lanes
Entrepreneurs’ Organization · Case study
Hop Culture
National Trust for Historic Preservation
Two Lanes
Ollie
Antique Archaeology
Antique Archaeology · Heritage tourism
Ollie
Two Lanes
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Entrepreneurs’ Organization
Two Lanes
Ollie
Untappd
Ollie
Entrepreneurs’ Organization · Case study
“Some writers execute the brief. Sarah improves it.”
Hand her a project and she’ll usually find what it’s missing before anyone else says it out loud. She knows what our members need and what leadership is trying to build, and she writes to both. When the work really matters, she’s my first call.
“On two agentic AI launches, Sarah turned dense technical material into messaging customers could act on.”
She got up to speed on AI supply chain technology quickly and worked across Product Marketing, our AI specialists, creative and our executive team. She understood what the work needed to do, and I could trust her to carry it through.
“Sarah gave American Pickers and Antique Archaeology their digital voice.”
She partnered closely with our creative director to build the brand, then did the harder part: making the writing sound so much like Mike that most readers never clocked the difference. Sarah took an audience we already had and gave it a reason to stay, and that kind of brand-voice command at scale is rarer than people think.
“She kept three teams building one experience.”
Our wireframes and our emails finally sounded like one team, and that was Sarah. She has a real feel for how people read and move through content, and she kept everyone pointed the same way when it would have been easy to drift apart.
“From the brand to the trade show floor, Sarah built the marketing behind FundingFactory.”
FundingFactory reached tens of thousands of schools and nonprofits, and Sarah created what they saw when deciding whether to join: the branding, the campaigns, the trade show presence and the case studies. She treated a recycling program like a brand worth choosing.
Results
Funding and pipeline for Clover’s recycling program
Antique Archaeology email list, 150K to 400K
Member retention at Entrepreneurs’ Organization, through lifecycle and impact campaigns
Combined social audience, Antique Archaeology and Two Lanes
Petition signatures for Preserve Route 66, with the National Trust
Followers for Two Lanes Guesthouse, built from zero
Most people meet a brand long before they reach its website. Maybe it’s an AI summary, or a trade article someone forwarded. By the time sales gets involved, they’ve usually decided whether it’s worth another minute.
So that’s where I start. I want to know the product well enough to explain it to a skeptic, and the customer well enough to know what they’re actually worried about. Then I find the one idea the brand can stand behind and study what people do with it.
The harder something is to explain, the more I want in.
Recent certifications
Motion Certified: Creative Performance & Ad Analytics · Ahrefs AEO Certified: Search and AI Discovery
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